In this series of short spots to promote Blizzard Entertainment’s Overwatch trial event, we took a deliberate break from showing in-game action videos to focus on the players. Four different gamers just found out that they’re unexpectedly free this weekend … but it’s all good, because it means they have time to kick back and give Overwatch a try.
To promote the mobile game Dissidia Final Fantasy Opera Omnia, our objective was to highlight the unique team-ups, weapons, and playable characters for both potential Final Fantasy fans and current Final Fantasy fans.
We accomplished this by showing a group of friends trying to one-up each other with classic Final Fantasy weapons, and arguing over which famous characters they’d want on their team—a heated debate, considering the game features fan-favorite characters from over 30 years of Final Fantasy games.
To celebrate the release of Yakuza 6: The Song of Life, we partnered with Sega and director Christopher Ewing to explore the legend of the Dragon of Dojima from an unexpected point of view – through the eyes of a few memorable characters who had small but important parts to play in Kiryu’s adventures over the course of the series.
To create an authentic sense of place, we filmed each of their stories on location in Japan, capturing the unique light, grit, and beauty of the world that has captivated fans of the series for over a decade.
A critical moment in Corsair’s history. The new product needed a name, a brand strategy, and creative executions for launch.
To outflank established competitors like Razer, Alienware, and HP, we had to to carve out a new position that would make buyers think differently about the typical “gaming PC,” which can often be a loud and awkward mix of plastic and testosterone. We needed to define Corsair’s new PC as a beautifully-built, near-silent object of desire, without losing sight of the reputation for engineering excellence and reliability they had earned from years of producing well-regarded internals. At the end of our process of research, discovery, and strategy, we arrived at just the right name and product story – the new “Corsair ONE” would not only mark the company’s first move into the packaged PC space, but would also represent the fusion of many individual Corsair-made internals into a single, bespoke packaged product.
There is no feeling in the world like opening a Funko box.
A series of social videos that show just how exciting it can be to get one of the Funko boxes in the mail every month. Videos were made for the Marvel Collector Corps, Star Wars Smuggler’s Bounty and the DC Legion of Collectors.
