Category: work

Overwatch Payload Tour

Posted on by halliday

Overwatch Payload Tour

Blizzard Entertainment
Summary

We designed and produced the first-ever Overwatch Payload Tour, featuring a one-of-a-kind photo experience that digitally inserts cosplayers and friends into an immersive, rotating 360-degree game environment. Participants pose together on an elevated and motorized stage in front of a curved greenscreen, as our camera captures the perfect, spinning Michael Bay-style hero shot. As they step off the stage, the compositing system places them in the scene, and everyone receives the branded clip to show off on social media.

As an extra reward, each participant receives a collectible Overwatch hero pin. And, each day of the event features a different map from Overwatch, so fans can come back every day for a brand-new photo.

The Overwatch Payload Tour is traveling across North America this Summer and Fall.

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Yakuza 6: Stories of the Dragon

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Corsair One Launch

Posted on by halliday

Corsair One Launch

Corsair
Summary

A critical moment in Corsair’s history. The new product needed a name, a brand strategy, and creative executions for launch.

Background

Brand strategy and visual identity

To outflank established competitors like Razer, Alienware, and HP, we had to to carve out a new position that would make buyers think differently about the typical “gaming PC,” which can often be a loud and awkward mix of plastic and testosterone. We needed to define Corsair’s new PC as a beautifully-built, near-silent object of desire, without losing sight of the reputation for engineering excellence and reliability they had earned from years of producing well-regarded internals. At the end of our process of research, discovery, and strategy, we arrived at just the right name and product story – the new “Corsair ONE” would not only mark the company’s first move into the packaged PC space, but would also represent the fusion of many individual Corsair-made internals into a single, bespoke packaged product.

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Mafia III Launch Campaign

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Mad Max x Uber

Posted on by halliday

Mad Max x Uber

Warner Bros. Interactive Entertainment/Uber
Summary

Ride to Valhalla in your very own wasteland Uber, take selfies with the War Boys, and share it all on social media.

286+ Million

Earned Media Impressions

Background

Riding With the War Boys

Result

A Massive Response

The execution not only entertained hordes of giddy onlookers, but also generated huge global brand awareness for the new Mad Max video game and Warner Brothers Interactive Entertainment. Tens of thousands of fans shared their images on social media, and the hashtag #MadMaxAtPax alone generated an estimated 286 million impressions around the world. The wasteland rides were featured on the front page of popular media outlets, including The Verge, Complex, Maxim, Entertainment Weekly, Popular Mechanics and Business Insider.

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Hearthstone Winter Veil Wonder Bundle

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Shadow of War Orcs

Posted on by halliday

Shadow of War Orcs

Warner Bros. Interactive Entertainment
Summary

A couple of Orcs visit some video game conventions all the way from Mordor to help promote the Shadow of War game.

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#PrizeOfTheTombRaider

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Funko Unboxing

Posted on by halliday

Funko Unboxing

Funko Pop!
Summary

There is no feeling in the world like opening a Funko box.

A series of social videos that show just how exciting it can be to get one of the Funko boxes in the mail every month. Videos were made for the Marvel Collector Corps, Star Wars Smuggler’s Bounty and the DC Legion of Collectors.

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Guild Wars 2 “Brave” Trailer

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Sonic Ring Jump

Posted on by halliday

Sonic Ring Jump

SEGA
Summary

A green screen trampoline lets you put yourself in a Sonic game and gives you a chance to win $1000.

At E3 and San Diego Comic Con, we let fans jump on a huge green screen trampoline to try to grab a gold ring that was juuuuuust out of reach. Every jumper was captured on video and digitally inserted into their choice of Sonic Mania or Sonic Forces, and could instantly share their video keepsake on social media.

Any fan who managed to actually grab the ring received cool Sonic swag, and was entered into a drawing for $1,000 and a year’s supply of Totino’s Pizza Rolls, the official snack of Sonic gamers everywhere.

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Shadow of War

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#PrizeOfTheTombRaider

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#PrizeOfTheTombRaider

Square Enix
Summary

We dangled a real life Jeep from a 70-foot-tall billboard in Times Square for Rise of the Tomb Raider.

To promote the launch of Rise of the Tomb Raider on PlayStation 4, we created a 70-foot-tall billboard in Times Square, featuring a real Jeep Wrangler dangling from a steel winch cable in front of an icy background. The Jeep had functional headlights and taillights that came on at night, and there was even a hidden snow machine that activated at random intervals, filling the intersection below with swirling snow (a first for Times Square out-of-home).

To ensure that the impact of our billboard reached far beyond its physical location, we made it the centerpiece of a national social media contest called #PrizeOfTheTombRaider – any fan who posted the contest hashtag and a Tomb Raider-themed photo on Facebook or Instagram would be entered to win the real Jeep.

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Overwatch Payload Tour

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